Packaged to enhance their appearance.
Labeled with marketing terms that sound premium but have no legal definition.
Displayed under lighting that enhances the red color.
Priced higher despite offering similar quality to less expensive cuts.
Consumers should read labels carefully instead of relying only on appearance.
Don’t Judge Freshness by Color Alone
When purchasing meat, consider several factors together:
The expiration or “use by” date.
Package integrity (no leaks or excessive liquid).
A clean, mild smell.
Firm texture.
Proper refrigeration.
Vacuum-packed meat may look darker than expected but can still be perfectly fresh.
Conversely, meat that is unusually bright under store lighting is not necessarily newer.
Watch Out for Misleading Claims
Some labels may include phrases such as:
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